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Innovative Towels for Bath, Kitchen, Gym, & pets

Made in Canada with USA grown Cotton

 A True Domestic Product From Seed to Shelf.

Cleaner. Fresher. Longer.

After the successful 2015 release of The Lux Puff, the world’s first anti-bacterial bath pouf, we are pleased to introduce Silverloc; a collection of innovative towels harnessing the same proven silver technology to combat odor and bacterial growth.

But it doesn’t stop there. We also wanted to produce towels that address issues that most affect consumers. Our goal was simple.

  • Balance Softness with Drying Ability
  • Minimize Shedding/Linting
  • Produce a Domestic Product

The result is a collection of towels that are incredibly balanced in performance and versatility.

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